Ghostwriter
Buyer education for legal AI
Good legal AI loses to products that explain themselves better.
I write educational email courses that take a managing partner or a GC from skepticism to a working framework before your sales team ever gets on a call. Written under your name, in your voice, and built from your positioning.
What I produce
01
Educational Email Courses
Five-day courses that teach your buyer how to evaluate the category before they evaluate you. Each day handles one objection and ends with a worksheet or policy outline the buyer can put in front of their committee that week.
02
Executive LinkedIn Content
Posts written in your founder's or executive's voice that speak to the questions legal buyers are already asking. Built so that by the time a partner books a demo, your name is already familiar.
03
Nurture and Re-engagement Sequences
Follow-up sequences for the buyers who went quiet after a good demo. They give your champion the material to make the case internally, so the deal doesn't stall waiting for a meeting nobody scheduled.
The problem I solve
The technology in this category is close to parity. The vendors that close are the ones whose buyers arrived knowing how to judge any of it.
That understanding doesn't come from a demo. A demo shows capability to someone who already has a framework. Most legal buyers don't have one, so they fall back on the only reference they've got, which is the last tool that let them down.
The objections are consistent across this market:
- ReliabilityMore than 1,400 court decisions now involve fabricated citations. Every partner has read about at least one.
- SupervisionABA Formal Opinion 512 made oversight of AI output an ethics question, not just an IT one.
- BillingUnder hourly billing, efficiency looks like lost revenue to the people being asked to adopt it. Nobody says this one out loud.
None of these are feature problems, and no product roadmap solves them. They get solved by teaching, or they don't get solved at all.
The Adoption Gap course is free.
Five days on why law firm AI investment doesn't show up in the numbers. Each lesson names one structural cause and ends with a working document a firm could adopt the same week. It's written to your buyer, which makes it the clearest example of what I'd build for you.
- The compensation model that penalizes the tool you just bought
- Why lawyers don't trust the output, and the verification protocol that fixes it
- The supervision policy that should have come before deployment
- Nobody owns AI adoption, or eleven people do
- Your clients are about to ask, and the answer you need ready
Who I work with
Legal AI and legal tech companies with a real product and a long sales cycle.
I work best with Series A and B companies where one marketing person is carrying the whole load. You probably recognize a few of these:
- Demos go well, then the buyer goes quiet for weeks.
- Your champion likes the product but can't explain it to the management committee.
- Prospects compare you to the last tool that disappointed them.
- Your team knows the product cold but doesn't have time to write the education around it.
Let's find out if this is a fit.
Thirty minutes is enough to see where your buyers are stalling and whether a course would move them. No pitch and no obligation. If it isn't the right fit, I'll say so.
Book a 30-Minute CallPrefer to reach out first? Fill in the form and I'll respond within one business day.